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  • Jan 27, 2015
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Demystifying SEO with experiments

Julie Ahn

Julie is a software engineer on the Growth team

Search engine optimization (SEO) has been one of the biggest drivers of growth for Pinterest. However, it wasn’t always easy to find winning strategies at our scale. Traditionally, SEO tactics include trying out different known strategies and hoping for the best. You might have a good traffic day or a bad traffic day and not know what really triggered it, which often makes people think of SEO as magic rather than engineering.

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